Public Relations

At K. Sutherland PR we use our collective knowledge and experience of public relations, social media and marketing to bring fresh new ideas to the your marketplace — ideas that achieve business goals and enhance the bottom line.

We specialize in developing and executing integrated campaigns that both educate and influence.

The key is strategic exposure- to the media, to key influencers (online and not) and to the consuming public.

We start by taking into account a company’s many messages, business objectives and target audiences and then draw upon both traditional and digital media to identify and communicate the right message for each audience.

Our services and capabilities include:

•          Awards and Speaking Engagements

•          Blogger Relations

•          Branding

•          Bylines

•          Campaign Development and Execution

•          Community Relations

•          Content Development

•          Corporate Communications

•          Crisis Communications

•          Industry Events and Trade Show Support

•          Key Message Development

•          Media Relations

•          Media Tours and Press Conferences

•          Media Training

•          Online Presence and Reputation Management

•          Online Media Materials

•          Press Releases

•          Product / Brand Launches

Social Media

Does your brand live where your audience does?

New communications channels offer brands new opportunities to connect, engage and inspire. K. Sutherland PR incorporates these channels into every segment of our services.

Social media management is an extension of what we do best: connect clients with the customers and influencers they want to reach.

We fold social media into a comprehensive, business-driven strategy that begins and ends with our clients’ objectives. Whether your goal is to build relationships with the most influential online voices, cultivate deep relationships in the blogosphere, monitor online discussions and opinions, or protect your brand’s reputation, we generate fresh content and campaigns that ignite conversations, shape perceptions and build recognition.

Our digital services and capabilities include:

•          Social Media Strategy

•          Social Media Monitoring, Analytics and Measurement

•          Online Presence and Reputation Management

•          Digital Campaign Development and Execution

•          Online Content Creation

•          Blogger Relations

•          Community Building and Management

•          Online Media Materials

•          Website Development

•          Social Network / Application Development

•          Video Content Development, Production and Distribution

Branding

Visual communication plays a crucial role in any integrated marketing campaign. A compelling, memorable identity that connects with a brand’s target audience, and influences or changes behavior results in positive growth for the business. In addition, all direct marketing and collateral is an investment and offers companies the opportunity to extend the reach of their brand to more people who need to know about it.

Our creative team works with brands to build a visual strategy, and execution of it through all applicable means.


Our branding services and capabilities include:

• Ad Design

• Brand Strategy

• Collateral Design

• Electronic Marketing Design

• Logo Design

• Social Media Design / Application Development

• Website Design and Development

Custom Services

Based on your unique needs and business, we can tailor a custom approach to your communications strategy. Let’s be honest, the lines of communication are vast and varied in today’s market. Let us craft your individual path and story to success.

Like what you see? Great!

Contact us here. We can’t wait to hear from you!